Technology-driven change
Just as medical and health solutions have become more technology-driven, so too has communication.
Filmed interviews, radio and podcasts, online meetings, presentations, international events, company videos, training videos, and live communication—mastery of these communication modes requires a specific set of skills.
Yet, few companies invest properly in media training
As little as 5 hours of media training can transform how a company, individual, or their message is perceived. It could mean the difference between winning an investment, gaining public trust, and appearing competent—or not.
Broaden your existing skills
Effective communication is simple with the right training, but—like any technical expertise—it isn't intuitive. This is why seasoned public speakers can struggle with filmed interviews, or why passionate public relations officers might find internal communication challenging.
