How does it work?
During a short consultation, we define a media training strategy according to your needs.
This takes into account the kind of training(s) you require, your audience, number of trainees, your landmark events or products, and so on.
Public speaking training
Camera competencies training
CONFIDENCE IN THE WORKPLACE
Voice recording training
Live communication training
Internal communications training
Our unique services
We offer the skill sets needed to engage with employees, partners, stakeholders, policy makers, and the public.
Sessions can include:
Technical training, such as teleprompter, microphone, and camera training
Storytelling training to help shape your message and deliver it in the most engaging way
Acting training to complement confident communication that involves an audience
Body language and gesture training, drawing on social psychology and cognitive neuroscience
Vocal training to enhance vocal competencies and deliver an authentic, persuasive performance
Stress and confidence training to overcome common fears and help you excel as a communicator
Before getting in touch...
Before training with us, you should know who your target audience is, and (if applicable) all relevant written materials, such as scripts, should be in draft or finished form. Here's a few notes that should help you in those first stages:
Who is your "audience"?
Communication styles vary wildly according to the intended audience.
The public has never demanded such rigour and clarity, especially in the field of healthcare. They need facts and stats to be accompanied by jargon-free explanations and examples. You will also reach the public through journalists. Journalists are often looking for a "story", since they must pitch ideas to be approved by their superiors - they're often searching for unusual, novel, high-stakes, and/or human-interest stories that are based in verifiable fact. You must learn how to anticipate and respond to difficult questions and how to properly engage with journalists.
Only by understanding your audience can you refine your message and communicate effectively. What do they need? What are their interests? We help people deliver persuasive, impactful, memorable messages to suit a target audience. Here's a few very common examples.
Internal communication is also incredibly important, as everyone in the organisation should be aligned in their opinions and communication style, and should appear united. Businesses who communicate effectively with their employees are 50% more likely to have low employee turnover rates (Salesforce), yet, a reported 69% of managers are often uncomfortable communicating with employees (Harvard Business Review). As for employees themselves, very few (only 18%) are evaluated on their communication skills in performance reviews (Expert Market).